**China’s Lunar New Year Box Office Roars Back: A Celebration of Cinema and Cultural Connection**
The magic of the silver screen captivated audiences across China during the recent Lunar New Year holiday, delivering a spectacular surge in the theatrical market that underscores the nation’s deep appreciation for film as a shared cultural experience. From February 17th to 22nd, over a six-day period, moviegoers flocked to cinemas, propelling the box office to an impressive RMB 4.47 billion, equivalent to approximately $647.4 million. This remarkable performance, meticulously tracked and reported by industry data leader Artisan Gateway, not only signifies a robust return for the Chinese film industry but also temporarily positioned the territory as the world’s leading film market for 2026 on a year-to-date basis. For women across China, cinema-going during this auspicious holiday is often a cherished tradition, a time to gather with family and friends, seek escapism, and immerse themselves in stories that entertain, inspire, and provoke thought.
The Lunar New Year, or Spring Festival, is the most important holiday in China, a time for family reunions, celebration, and leisure. It traditionally marks one of the most lucrative periods for the film industry, with major blockbusters strategically timed for release to capitalize on the massive audience seeking entertainment. The success of this recent holiday period is a testament to the enduring power of cinema to bring people together, offering a communal experience that transcends individual preferences. This year’s slate of films, a vibrant mix of genres from high-octane comedies and thrilling espionage tales to visually stunning martial arts epics and heartwarming animations, offered something for every member of the family, solidifying cinema’s role as a cornerstone of holiday festivities.
Leading the charge in this box office triumph was the racing-comedy sensation, “Pegasus 3,” which debuted simultaneously with other major releases on Tuesday, setting the tone for the entire holiday frame. Directed by the acclaimed Han Han, known for his witty narratives and keen insight into contemporary Chinese youth culture, and starring the comedic powerhouse Shen Teng, the third installment in the beloved franchise galloped to an astonishing $369.3 million in its initial six days. “Pegasus 3” captivated audiences with its exhilarating blend of high-speed racing and laugh-out-loud humor. The film follows the endearing racer Zhang Chi as he embarks on a new challenge, leading an underdog national team into the demanding international Muchen 100 Rally. Han Han’s unique directorial vision often weaves themes of aspiration, perseverance, and the pursuit of dreams against challenging odds, resonating deeply with audiences, including women who appreciate narratives of resilience and the human spirit. Shen Teng’s masterful comedic timing and everyman appeal make him a consistent draw, offering a much-needed dose of joy and escapism during the festive season. His ability to connect with diverse demographics, particularly through characters who embody relatable struggles and triumphs, ensures a broad appeal that brings families, friends, and couples to the cinema for shared laughter.
Securing the second spot for the holiday period was the much-anticipated espionage thriller, “Scare Out,” a masterful creation from the legendary director Zhang Yimou. The film, which garnered an impressive $110.7 million, is a testament to Zhang Yimou’s enduring ability to craft visually stunning and narratively gripping cinema. Starring two of China’s most popular and talented actors, Jackson Yee and Zhu Yilong, “Scare Out” plunged audiences into a high-stakes world of counterintelligence. The intricate plot revolves around a critical mission to plug a dangerous leak of classified data, weaving a complex web of suspense, betrayal, and intrigue. Zhang Yimou, celebrated globally for his artistic prowess and ability to blend historical grandeur with intimate human drama, demonstrates his versatility with this modern thriller. For women who enjoy sophisticated storytelling and intellectual engagement, “Scare Out” offers a compelling experience. The performances by Jackson Yee, a youth idol with immense acting depth and a dedicated female fanbase, and Zhu Yilong, known for his charismatic presence, add significant draw. Their portrayal of characters under immense pressure, navigating moral dilemmas and dangerous situations, provides a thrilling cinematic journey that stimulates thought long after the credits roll.
In a strong third place, the martial arts epic “Blades of the Guardians” showcased the enduring appeal of Wuxia cinema, collecting $97.3 million (RMB 691.0 million). This visually magnificent film was helmed by the iconic Yuen Woo-ping, a name synonymous with groundbreaking martial arts choreography and direction, whose influence spans decades of cinematic excellence. The star-studded cast featured three titans of the genre: Wu Jing, known for his intense action performances; Nicholas Tse, a versatile actor with a powerful screen presence; and the legendary Jet Li, whose return to the big screen is always a cause for celebration among martial arts enthusiasts. An adaptation of a popular manhua, “Blades of the Guardians” transported viewers to the harsh, sprawling deserts of the Western Regions. The narrative follows Dao Ma, a skilled mercenary tasked by a mysterious benefactor with an escort mission. As he journeys across treacherous landscapes, safely transporting a fugitive to the ancient capital of Chang’an, he unknowingly becomes entangled in a perilous scheme with national ramifications. For many women, Wuxia films are not just about action; they are about honor, loyalty, destiny, and the breathtaking aesthetics of choreographed combat. The grand scale, the rich cultural backdrop, and the universal themes of heroism and sacrifice found in “Blades of the Guardians” offer a captivating escape into a world of epic adventure and profound emotion. The presence of such iconic figures as Jet Li and Wu Jing also carries significant nostalgic and aspirational weight, appealing to generations of film lovers.
Further cementing the diverse appeal of the holiday releases, the animation staple “Boonie Bears: The Hidden Protector” followed closely in fourth place, earning $89.7 million (RMB 637.0 million). As the 12th feature film in the incredibly popular Fantawild franchise, “Boonie Bears” consistently delivers wholesome entertainment for younger audiences and their families. In this latest adventure, the beloved characters Briar, Bramble, and Vick embark on a new journey in the vibrant Eve City. The “Boonie Bears” franchise has become a cultural phenomenon, a staple of family viewing during holidays, and a trusted choice for parents seeking age-appropriate and engaging content for their children. For mothers and caregivers, these animated films are invaluable, providing a shared experience that fosters bonding and creates lasting memories. The consistent quality and charming narratives of the “Boonie Bears” films make them an annual highlight, drawing families back to cinemas year after year. The bright visuals, humorous escapades, and positive messages embedded in the stories resonate strongly, making it an ideal choice for a festive family outing.
Rounding out the holiday’s top five was the action-comedy sequel “Panda Plan 2,” starring the inimitable Jackie Chan, which garnered $24.6 million (RMB 175.0 million). Directed by Derek Hui, this film once again showcased Chan’s timeless appeal, blending his signature blend of comedic timing with breathtaking stunt work. The plot sees Jackie Chan’s character embarking on a mission to protect the beloved panda Hu Hu from a group of international thieves. His quest takes an unexpected turn when he stumbles upon a hidden primitive tribe that reveres the panda as a divine key to their very survival. Jackie Chan’s global superstardom and his ability to appeal to multiple generations through his unique brand of physical comedy and martial arts make “Panda Plan 2” a family-friendly choice. For women, the film offers a delightful mix of lighthearted action, humor, and a heartwarming message about protecting nature and respecting ancient cultures. The charm of the pandas, combined with Chan’s universally adored persona, makes for an entertaining and feel-good cinematic experience that provides a cheerful respite during the holiday season.
While the overall year-to-date revenue for 2026, standing at $1.08 billion, is still down 64.6% from the corresponding period in 2025, the extraordinary surge witnessed during the Lunar New Year holiday has significantly narrowed this gap. This robust performance is a powerful indicator of the Chinese film market’s resilience and its capacity for rapid recovery. The holiday surge suggests a strong return of audience confidence and a renewed enthusiasm for the communal experience of cinema-going. This positive momentum signals a promising trajectory for the spring season and the remainder of the year, potentially setting the stage for a full-fledged comeback for the industry. For women, who often play a pivotal role in planning family outings and cultural activities, the vibrant success of the box office provides ample choices for entertainment and leisure, reinforcing the cinema as a central hub for shared experiences, connection, and celebration within their communities and families. The diverse range of films, from heartwarming animations to intense thrillers, ensures that there is something to capture the imagination of every woman, whether she seeks pure entertainment, intellectual stimulation, or a moment of shared joy with loved ones.
